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More Advertisers Text to (Willing) Customers
Text-message advertisements are catching on with marketers, largely because consumers actually ask to receive them—or at least to receive content that ads are attached to, the Wall Street Journal...
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Verizon, Google Near Deal on Mobile Search
Verizon and Google are nearing a deal that would make Google the default search tool on Verizon mobile devices, the Wall Street Journal reports, giving a boost to the under-monetized $244-million...
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Facebook May Doom Little Guys With Mobile 'Deals'
Facebook rolled out some new mobile features yesterday, most notably “Facebook Deals,” a kind of mashup of Foursquare/Gowalla, and Groupon. Users can check in on Facebook Places and get...
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Google Patents Ads Based on Temperature, Noise
Watching your search habits and email apparently isn't enough for Google. The company was awarded a patent this week for "advertising based on environmental conditions," PC World reports. Google...
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Get Ready for New Ads in Your Facebook App
Could this be the way to solve Facebook's mobile revenue woes ? The company will soon offer a new kind of mobile advertising that will place ads for apps in users' mobile News Feeds, based on other...
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Your iPhone Is Secretly Tracking You, Again
There's an iOS6 feature you probably haven't heard of that's making some people very happy. Unfortunately, those people are advertisers. The new iPhone OS comes with a new tracking system that clues...
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Mobile Ads Help Facebook Beat Expectations
Good news for Facebook on earnings report day: Net income and revenue grew in the first quarter of the year, helped by an increase in mobile ad revenue—a figure that some skeptical investors have been...
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Surprisingly Strong Quarter Lifts Facebook Stock
Facebook's stock is flying high after the world's biggest social network posted higher revenue from mobile ads and delivered a healthy second-quarter profit that reversed a loss a year earlier....
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Mobile Ads Help Facebook Beat Expectations
Facebook posted a 60% revenue increase in the third quarter thanks to mobile advertising growth. The numbers beat Wall Street's expectations for the second consecutive quarter. The world's largest...
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